The quick team effort meant that “by the time the fire brigade came, most of the fire actually was dealt with,” said Elena Korosteleva from Britain, who was vacationing at the Lindos Memories hotel, AP reported.

The next morning, some unsettled guests cut their holiday short — but most stayed on as the resort wasn't damaged in the small brush fire outside its grounds.

The Greek island known for sparkling beaches and ancient sites is nursing its wounds after 11 days of devastating wildfires in July. After thousands of people were evacuated during the height of travel season, Rhodes is weighing how the crisis will affect its vital tourism sector, which fuels most of its economy and some 20% of Greece's.

It’s the same for other Mediterranean destinations, like Italy and Spain, where the tourism sector also is being hit by heat waves and wildfires. Greece, Italy, Algeria and Tunisia combined lost more than 1,350 square kilometers (520 square miles) to blazes that affected 120,000 people in late July, according to European Union estimates. And Greece is expecting even more extreme heat in the coming days.

Fires have chased away tourists in hard-hit parts of Greece and Italy. Rhodes saw mass cancellations of flights and the trend is similar in Sicily, said Olivier Ponti, vice president of insights at ForwardKeys, a travel data company with access to airline industry ticketing data.

While travel to Greece overall has not been hit too hard, Italy isn't as lucky. Wildfires “have caused a slowdown in bookings for many Italian destinations, even places not close to the fires,” he said, noting a drop for Rome in the last week of July.

“It makes people aware what we’ve caused to the planet, that this change may not be reversible. So it’s not just about tourism,” said Korosteleva, who heads the University of Warwick’s Institute of Global Sustainable Development. “I think it actually clearly touches upon how we need to start acting now.”